Director of Marketing

  • ORGANIZATION
    Maner Costerisan
  • LOCATION
    Lansing, MI
  • SALARY
    $86,530 - $117,070
summary
The Director of Marketing is responsible for the planning, development and implementation of all of the Maner Costerisan’s marketing strategies, communications, and public relations activities, both external and internal.


Position Responsibilities
• Responsible for creating, implementing and measuring the success of a comprehensive marketing and communications program that will increase revenues and profits.
• Manages the strategic and creative design of Maner Costerisan’s marketing and communications activities and materials.
• Regularly conducts relevant market research and analysis. Coordinate and oversee this activity. 
• Evaluates operational issues to determine how competitive and current it is with the latest trends in the industry.
• Develop brand strategies to include brand platforms, positioning and messaging platforms. Be comfortable launching new brands.
• Develops marketing campaigns for new products and services, including formulating specific budget and expenditure plans.
• Develops leads for prospective clients in a geographical region.
• Monitors external and internal environment for development of new market segments.
• Furnishes marketing advice, counsel and general staff support to all personnel within the firm.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Manages and/or assists with specific firm programs relative to business development/marketing.
• Assists in developing an ongoing client-relations program for firm employees.
• Demonstrates knowledge of and supports mission, vision, and values established by the firm.
• Assists in planning of any event that highlights firm services.
• Follows-up with potential clients after presentations to provide additional information and secure business.
• Builds relationships with referral sources and key associations.
• Attends networking events and generating opportunities.
• Creates opportunities for firm leaders to interact with key referral sources.
• Identifies opportunities to introduce other firm services to existing clients.
• Occasional travel required to conferences and vendors.
• Overtime hours as required for special events and as workload dictates.
Qualifications
• Possess a Bachelor's degree in Business, Marketing or related field
• At least five (5) years of marketing and/or business development experience. Professional services marketing experience preferred.

Knowledge/Skills/Abilities Required
• Demonstrate a professional image, maturity and self-confidence when interacting with prospects, clients, referral sources and internal team members.
• Effective oral and written communication skills.
• Excellent interpersonal skills.
• Ability to work with various departments and foster teamwork.
• Ability to gain an understanding of the firm’s existing clients and services provided.
• Use discretion in handling general confidential business information.
• Take initiative to accomplish work while adjusting to shifting priorities.
• Proficiently use a computer and other general office equipment.

Hiring Solutions LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Hiring Solutions LLC complies with applicable state and local laws governing nondiscrimination in employment.