Marketing Coordinator

  • ORGANIZATION
    Eaton Federal Savings Bank
  • LOCATION
    Charlotte, MI
  • SALARY
    $37,500 - $55,000
summary
The Marketing Coordinator is responsible for implementing the Bank’s marketing plan by performing or coordinating all marketing efforts within the organization. In this role, the Marketing Coordinator acts as the Bank’s communications director and internal brand champion.


Position Responsibilities
•Assists in the development of and enthusiastically embraces the Bank’s brand.  Acts as the internal brand champion by ensuring marketing, communications and other activities reflects the bank’s brand.  Leading by example, encourages all employees to embody the Bank’s brand.
•Leads the Bank’s Marketing Committee and any other related committees by coordinating all meetings, agenda items and communications.
•Oversees and works closely with third party vendors who provide marketing plan design, advertising campaign development, analytics, direct mail, digital and other marketing services.
•Working either individually or in coordination with a third party, performs many of the Bank’s marketing activities such as media placement, printing and production of marketing materials, coordination of direct mail or email campaigns and event coordination.
•Assists senior management in product development by researching options and competitor offerings and providing advice from a marketing perspective.
•Working with the Bank’s staff and its website vendor, creates and maintains the Bank’s informational website.
•Assists the President and senior management in public relations.
•Creates, maintains and manages the Bank’s social media presence.  
•Maintains and communicates a calendar of marketing activity.
•Effectively manages the day-to-day marketing tasks.  Responsible for timely communication and coordination with Bank staff to insure successful execution of marketing efforts.
•Acts as the Bank’s communications director by either authoring or coordinating internal and external communications.  Ensures communications are thorough and that all interested parties receive communications in a timely manner.  Ensures communications are consistent, professional and in keeping with the Bank’s brand.
•Coordinates customer appreciation and community awareness events.
•Manages the Banks various sponsorship and community support activities.
•Manages the compliance review of marketing materials and maintains appropriate records.
•Participates in community service opportunities.
•Completes all internal training assignments in a timely manner.
•Is knowledgeable about and follows the banks policies, procedures and regulations.
•Reviews required policies annually.
•Is knowledgeable about Bank products and services, promotes the Bank and looks for opportunities to refer customers who may benefit from additional products or services.
•Portrays overall professional behavior whenever conducting bank business.
Qualifications
•This position prefers knowledge equivalent to that which normally would be acquired through a Bachelor’s degree (B.A.) in marketing or a related field from a four-year college or university; or equivalent combination of education and experience.
•This position prefers three or more years’ of experience in marketing or project management, preferably in banking or finance or a related field. 


Knowledge/Skills/Abilities Required
•Knowledge and experience with operating a computer, calculator, and other general office equipment.  
•Excellent communication skills:
- Use of professional and clear verbal communication skills.
- High quality writing skills, using accurate word usage, grammar, spelling, and punctuation in all written correspondence.
- Use of professional phone etiquette, including tone and volume of voice. 
•Great attention to detail and accuracy.
•Organized and efficient.
•Uses time management skills and is able to meet deadlines.
•Motivated and self-starter.
•Ability to multi-task, work in a changing environment, maintain a commitment to accuracy and timeliness.
•Ability to follow policies, procedures and written instructions, as well as verbal instructions or directions from his/her supervisor.
•Ability to maintain confidentiality.
•Ability to get along well with coworkers and to work as part of Eaton Federal’s team, working towards the Bank’s goals set forth by its’ Board of Directors.


Hiring Solutions LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Hiring Solutions LLC complies with applicable state and local laws governing nondiscrimination in employment.