summary
The Agency is on the quest for a dynamic Communications & Engagement Manager to lead and execute innovative communication strategies that enhance engagement with both employees and the public while bolstering a positive image within the community. This role demands a visionary who will craft compelling narratives that echo the Agency's vision and mission, catering to the diverse needs, motivators, and perspectives of various audiences. The ideal candidate will play a pivotal role in elevating employee and partner district consciousness about the Agency's essential services and fostering robust engagement, all while amplifying the Agency’s brand in a favorable light. They will be the ultimate relationship-builder, creating networks and connecting the dots within both the Agency and the districts we serve.
The successful candidate will have unquestioned ethics and integrity and will exemplify an innovative spirit focused on finding a way to say “yes” rather than “no”.
Position Responsibilities
• Execute dynamic internal communication plans that empower each employee, providing them with the essential tools to thrive and promoting an in-depth understanding of the Agency's fundamental services.
• Strategically integrate cutting-edge technology and information systems to streamline communication across all channels, ensuring a cohesive and unified messaging experience.
• Develop and implement communication protocols, nurturing a culture of consistency among Agency leaders and staff, while encouraging a transparent and reciprocal exchange of ideas.
• Produce varied and captivating communication assets across a multitude of platforms, including podcasts, print, video, web content, multimedia presentations, special events, and other interactive experiences.
• Launch an innovative external-facing website designed for impactful, real-time storytelling and departmental showcases that elevate the Agency's vision and mission. Simultaneously, transform the intranet into an indispensable resource tailored for every user, boosting functionality and user experience.
• Strategically integrate cutting-edge technology and information systems to streamline communication across all channels, ensuring a cohesive and unified messaging experience.
• Kick-start awareness campaigns that align with the Agency's goal of championing educational excellence and narrowing the educational opportunity gap in Livingston County.
• The Agency partners with The Donovan Group for crisis communication. This position will work closely with The Donovan Group to ensure effective management of crisis communication needs.
• Develop and disseminate high-quality press releases that effectively communicate the Agency's initiatives, programs, and accomplishments to the public, media outlets, and stakeholders, ensuring alignment with the Agency’s goals and messaging strategies.
• Continuously monitor and adapt to the evolving landscape of communications, embracing innovative strategies and trends that span print, digital, and social mediums, ensuring the Agency remains at the forefront of communication excellence.
• Attend and participate in LESA Board of Education Meetings and other meetings as appropriate.
• Visit in-person with staff and programs to connect, inspire, and help spread the word about the great people employed at the Agency and the great things they do on a daily basis to support and advance student learning.
• Maintain own personal competence through participation in LESA, regional, or state sponsored in-service activities for the purpose of ensuring the effectiveness of communication efforts.
• Subject to invitation by the Superintendent, function as a member of the Superintendent’s Executive Cabinet performing any and all other duties as assigned by the Superintendent for the purpose of ensuring efficient and effective functioning of LESA operations.
